Creatives love the work. Clients love the results. Dave Levett lives in the space between the two, where numbers meet ideas.
About Dave
Founder and Managing Director of Murmur Media, Dave is a master of Marketing Mix Modelling (MMM), helping brands understand what their marketing spend actually returns.
What we cover
ROAS and ROI in plain language, what Marketing Mix Modelling is and why it matters, and how to make better creative decisions using data without killing the ideas.
Listen to the episode
Episode 12 · 2 October 2024 · 60 min · Listen on Spotify
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