What happens when you find the most niche creative market possible and absolutely own it? Sam Morton combined art and dirtbike riding, and 13 years later his Adelaide company SKDA is the global leader in dirtbike livery design.
About Sam
Founder of SKDA, Sam took an after-hours hobby and scaled it into a global creative business.
What we cover
Finding and owning a niche, scaling a creative business, building systems and automation so the business runs lean, and why the most specific idea can be the biggest one. This is our longest and one of our most-loved episodes.
Listen to the episode
Episode 2 · 6 March 2023 · 81 min · Listen on Spotify
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