
Everyone says find your niche. Sophie Pank says it doesn’t have to be step one. That alone is worth the listen for any freelancer staring at a blank positioning statement.
About Sophie
Sophie is a marketing strategist working across big business marketing and consultancy.
What we cover
How big businesses actually approach marketing, the truth about niching, future marketing trends, and what creatives should prepare for next.
Listen to the episode
Episode 3 · 27 March 2023 · 40 min · Listen on Spotify
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