Sophie Pank on the Creative to Creative podcast

Everyone says find your niche. Sophie Pank says it doesn’t have to be step one. That alone is worth the listen for any freelancer staring at a blank positioning statement.

About Sophie

Sophie is a marketing strategist working across big business marketing and consultancy.

What we cover

How big businesses actually approach marketing, the truth about niching, future marketing trends, and what creatives should prepare for next.

Listen to the episode

Episode 3 · 27 March 2023 · 40 min · Listen on Spotify


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